Featured by Forbes magazine
Our work for Kiawah Island appeared in an April 2016 article by Forbes magazine entitled "Virtual Showrooms: The Future of Homebuying is Now." Focusing on advancements in virtual reality as a sales and marketing tool for luxury residential properties and Kiawah Island Real Estate's use of our MirageVR virtual tours, reporter Scott Kramer contrasted his experience purchasing a home in the year 2000 with a home shopper of today.
"From the viewpoint of standing inside each room and seeing the architectural design to taking in the calming views of the ocean and other scenery surrounding any given property, the VR technology allows future homeowners to genuinely picture themselves in the home and get a grasp for room sizes — replete with the actual vistas available from that specific lot," he wrote after experiencing our virtual tours on an Oculus VR headset.
Virtual tours are fast becoming an expected way to experience what it's like to view a luxury home by prospective buyers considering the purchase of a second or third home, especially before they're built. "The use of virtual reality will make the process even more seamless," Kiawah Island Real Estate president Chris Drury said in the article. "It allows potential homeowners to visualize life on Kiawah, from the covered porch where family and friends will gather to relax, to where they will eat meals together."
An added benefit for our client? With an estimated circulation of just under one million and the additional reach of social media sharing, the Forbes piece and the virtual tours it featured helped Kiawah Island Real Estate reach many more potential buyers of their luxury properties.